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Heroes Abound in War on Coronavirus

Special Guest Article by Jim Verdonik

This article comes to you from my new worldwide headquarters: my daughter’s former bedroom that is now my home office during the coronavirus war.

Many of you are reading this from similar places. Our normal personal and business lives have been upset.

Let’s face it, there has been more negative news these days than anyone wants.

So, I ask these questions:  

Who is ready to surrender in the coronavirus war? Who will help the enemy?

I thought not!

Sometimes, we get so involved in our day-to-day affairs that we forget the bigger picture. During peace we fight among ourselves. That’s a peacetime luxury.

The big-picture struggle has been (and always will be) our fight against nature. Nature pits species against one another. Survival of the fittest creates evolutionary winners and losers.

Our latest reminder of this is the coronavirus.

We give our enemy a name. We always name our enemies – it’s the human thing to do. Why? Because people crave goals. Naming your enemy gives you a goal. Does the coronavirus have a name for us? I hope not.  

But wars are not just about enemies – wars are also about heroes. Every war has its heroes, from Achilles in the Trojan War, to the first waves on the beaches at Normandy, to the Sept. 11 first responders and to sports heroes. And who can forget when Franco Harris caught that tipped pass, or when Mickey Mantle limped around the bases on bad knees after hitting home runs?

It’s part of human nature to create heroes. We pass down their names over generations because we know that one day we will need them again. It motivates the rest of us non-heroes to try to do our best. Does the coronavirus have heroes? I hope not. That’s why we will win.

One of my heroes is Tom Ferguson (of Rise Southern Biscuits and Righteous Chicken), who is trying to organize a “Cloud Kitchen” in Durham, where restaurant owners can make food specifically for takeout.

And Lisa Bradley and Cameron Cruze, who own R Riveter (named for women workers who helped defeat the Nazis by building ships), and are trying to organize their network of independent contractor military spouses who normally make women’s handbags into a decentralized production line for making hospital face masks. Maybe you saw these two military spouses on “Shark Tank.” Mark Cuban was their lucky investor.

So count me as an optimist in this coronavirus war.

Why? Because I know the heroes who are fighting the war. It’s all of us. I’m optimistic about all of us.

Please send me your nominations for business and working heroes in the coronavirus war. We all want to know them.

Jim Verdonik is a founder of Innovate Capital Law (  You can reach Jim at

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